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Quick Care Campaign Press Release
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Sutter Fairfield
Press Release
SVForum SVForum
After winning SVForum's logo and tagline contest, Motivo delivered a full rebranding package with marketing support for the client’s prestigious annual Visionary Awards event. 18 projects were completed in 5 1/2 weeks and just in time to reveal the new look and feel at the grand event. The logo design and tagline were developed to communicate: • Collaboration and the exchange of ideas SVForum’s integrated program: • Logo and tagline St. Mary's QuickCare Ad Campaign
Click on images to enlarge In the first year, Motivo created a lighthearted
and attention-getting campaign to help increase ED volume by 10-15% in 6
months. The campaign launched with print and transit advertising (Uh, Oh!,
Ouch!, and Oops!) and with an integrated direct mail campaign. The campaign
continued to exceed expectations (up to 25% monthly) while surprising St.
Mary's with an occasional 100% spike on some days. According to the hospital
our return on investment was a whopping 400%. Extraordinary results are no accident. St. Mary's integrated program includes: Motivo also managed the project, negotiated media
rates and placed all insertions. Benu, Inc.
Click on images to enlarge
San Mateo Medical Center—Senior Center Campaign
Click on image to enlarge San Mateo Medical Center, San Mateo's county hospital hired Motivo to develop and launch an outreach campaign to increase awareness and help build a positive image for its Senior Care Center. A series of three ads were developed to reach two target audiences: Seniors (60+) that want to preserve their health and fitness, stay active and get the most out of life, and family members who are often thrust into the care-giving role and who want to feel good about getting the best care for their parents and loved ones. On a very limited budget, Motivo created and ad campaign that is making the phone ring in addition to a brochure that demonstrates the quality of care seniors can expect from the center. San Mateo Medical Center's campaign included: • Advertising/Media Planning • Creative development and design • Collaboration on research and testing (onsite)
Click on image to enlarge San Mateo Medical Center—Physician Recruitment Brochure San Mateo Medical Center (SMMC) needed a brochure to help recruit physicians that wanted to make a difference. It offered empowerment, the ability to create change, and the opportunity to make an impact while serving the underserved. While competing with larger, more prestigious, and better paying hospitals, SMMC had to lead with its greatest and most unique strength — a bottom up organization of collaboration that fostered innovation and leadership by its doctors. Three SMMC physicians were featured in this brochure as we told how their innovative programs were changing the delivery of healthcare in the local community.
Sutter Delta Medical Center Announcement Campaign
Click on images to enlarge Sutter Delta Medical Center (SDMC), the only full-service
acute care medical facility in East Contra Costa County is located in Antioch,
the largest and fastest growing city in the county. In response to the growing
needs of its community, SDMC recently expanded its Emergency Department and
Women’s Health Center by adding 49,000 square feet, medical staff, new
equipment and technology upgrades.
Click on images to enlarge Sutter Delta Medical Center Testimonial Campaign After the announcement ads ran their course, it was time for a new series. With an excellent medical center right in their own backyard, area residents didn’t have to travel outside their own community for excellent healthcare. In fact, the same people who work there use Sutter Delta Medical Center (SDMC) for their own medical care. Our communications objectives included building credibility and trust and helping women identify why they should choose SDMC as the best place to deliver their baby.
Click on images to enlarge Sutter Fairfield Medical Campus Grand Opening Campaign  Click on image to enlarge The Sutter Fairfield Medical Campus, a brand new $32 million facility, was getting ready to open its doors with its comprehensive and state-of-the-art outpatient surgery and diagnostic imaging centers. The campus was built to bring together the most advanced diagnostic specialties, operating rooms and procedures, and multi-specialty radiologists, surgeons and physicians. Motivo was chosen to reach the general and physician community, generate awareness and excitement, and to help build an attendance of 400 Solano County residents at the campus' community celebration and grand opening. The entire program was developed and executed within six short weeks to exceed expectations with over 600 attendees and media coverage on four television news programs, in 12 newspapers and on two radio stations. Motivo's marketing role included: • Planning and production of the community grand opening event • Planning for the physician's reception • Development of an integrated marketing program including: Media planning and buying Advertising planning and strategy Newspaper ad (5 papers) Radio spot (3 radio stations) Folder and two brochures Printed invitation Signage and banners Public relations
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