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Advertising

Interactive Content
and Writing


Case Studies



Case Study Development and Writing

The following case studies were written to demonstrate how customers use technology to increase return on investment, become more productive, sharpen their competitive edge, and communicate across geographically dispersed groups. In story development, key marketing messages are delivered in an AP news style format with a human touch. The process includes:

• A quick ramp up on your company, market, products and objectives
• Uncovering compelling application stories
• A professional approach with customers to interview them and obtain approvals/releases



Sample Case Study Documents

Superior quality matters to LaCrosse—for boots and for health benefits
As a midsize company with 285 employees and multiple locations in two states, LaCrosse is a perfect fit for Benu's unique alliances. More...

Video links 41 metro markets to deliver news
A publisher of business journals for 41 metropolitan markets uses video communications to collaborate on market trends and news stories, promotions, training and business operations. More...

In the Arctic, video is in
In Canada's Northern Territories, the locals are using interactive video communications to provide better healthcare, facilitate government involvement, maintain family relationships and help preserve their culture. More...
In central Ohio, video stretches the imagination
42 school districts in Central Ohio are changing the way they think about distance learning delivery through interactive video communications. Through a broadband network, this visionary consortium takes students from mid-western Ohio to Alaska and Hawaii where they learn about government, culture, and volcanoes. More...
Breaking down the sounds of silence
The Greater Los Angeles Council on Deafness (GLAD) establishes a statewide network of Polycom's ViewStation™ video systems to help deaf and hard of hearing people overcome their daily struggle to communicate easily and effectively. More...
Adding a new dimension for aquariums
Connecticut's Mystic Aquarium deploys Polycom ViewStation video systems at OpSail 2000, reaching hundreds of thousands of spectators at the largest event in the state's history. More...
Eat, drink—and video communicate
For Vancouver-based IVS, Polycom's ViewStation video systems provide a competitive advantage for restaurants and other entertainment companies while enabling customers to enjoy long-distance, face-to-face meetings for both personal and business purposes. More...
Anytime, Anywhere
Dr. Bob Dixon, Ohio State chief research engineer in the office of the CIO was invited by Polycom to participate in the beta testing of ViaVideo, the world's first integrated desktop video communications appliance that delivers business-quality, interactive video and audio communications from a desktop or laptop PC with a broadband connection. More...
U.S. Navy bases covered by video
With a recent 44-classroom nationwide implementation, the U.S. Navy standardized on Polycom interactive video communication systems for distance learning, ship-to-shore communications and family reunions for its personnel. More...

Closing the gap in distance learning
In Texas, schools are using Polycom's video communications systems to deliver cutting-edge programs to make learning more exciting—and to provide new opportunities to sites that once had limitations. More...