SAN MATEO, CALIFORNIA — The Crescent City/Del Norte County Visitor’s Bureau in California has retained Motivo, an advertising and marketing firm in San Mateo, to provide marketing strategy and creative services for its new push to increase tourism.

Del Norte is California’s most northwestern county and sits right on the scenic Pacific Northwest coastline that borders Oregon. Until now, its economy relied on natural resources such a lumber and fishing, but due to changing government regulations and environmental concerns, the county has seen a steady decline in its mainstay industries. A focus on tourism is the area’s logical next step to revive its economy.

“We’ve got so much to offer travelers in the way of nature, wildlife, adventure sports and unspoiled natural beauty, that we’ve decided it’s time to let the world know with our very first marketing campaign,” said Jim Strong, the bureau’s Chairman.

Aside from the county’s giant, old-growth redwood forests, its wild rivers, and rugged coastline, it boasts abundant wildlife such as the many thousands of Aleutian geese that migrate from Canada every year, and offers many outdoor activities like steelhead fishing, kayaking, camping, and hiking. You’ll also find indigenous people living on their native tribal lands with a long and interesting history that helps make the area so unique.

“We plan to brand Crescent City and Del Norte County to represent the treasure that it is,” said Adrienne Parker, Principle of Motivo. “We’re planning a whole new presence on the web, an integrated online, print, and radio campaign, and a series of promotions and events to enhance the visitor’s experience.”

The Bureau conducted a formal search for the right marketing team that could help reach its objectives in a fresh and creative way. Motivo was selected for its creativity, seasoned team, diverse capabilities and expertise.

“I was thrilled when we were awarded the account,” said Parker. “The whole team is inspired because we love the area and we see great potential. We have a special opportunity to do our most creative and rewarding work.