Click on images to enlarge

Del Norte County Visitors Bureau
www.exploredelnorte.com

Del Norte is California’s most northwestern county and sits right on the scenic Pacific Northwest coastline that borders Oregon. Until now, its economy relied on natural resources such a lumber and fishing, but due to changing government regulations and environmental concerns, the county has seen a steady decline in its mainstay industries. A focus on tourism is the area’s logical next step to revive its economy.

With 70% of all travelers researching destinations online, it was determined that replacing the Visitors Bureau website was the first priority. The current site was confusing and tried to be too many things without having depth of content or delivering the Del Norte County experience.

After several visits to the area, getting to know the local community, and a lot of research, Motivo helped set the path for a new direction.

• Wrote strategic plan and marketing recommendations.
• Directed website development team and co-created web strategy.
• Developed website content outline, content and wrote and edited copy.
• Provided media plan for small space ads to drive visitors to the website.
• Wrote ads and radio spot copy for two radio campaigns.

Back to top

Click on image to enlarge

MealTime Website
www.mealtime.org

MealTime, the Canned Food Alliance (CAF) website was redesigned to increase repeat traffic and user loyalty, speak to the target audience (women ages 24-35 with children) about issues most important to them such as motherhood, health and quality of life, and to promote the benefits of canned food more subtly.

Motivo was responsible for improving the quality of MealTime's content. The project required developing new features and reporting on new information, interviewing and integrating the philosophy and advice of spokesperson, author and celebrity trainer, Bob Greene, and by rewriting and repurposing the best of MealTime's existing content. CAF wanted users to view Mealtime as both an easy-to-use meal-planning tool and a valuable information source that offers quick and delicious recipes (created by nutrition experts) that are good for your family.

• Developed and wrote content
• Edited existing content
• Interviewed Bob Greene for content

Back to top

Click on image to enlarge

Fall in PA Website
www.fallinpa.com

Fall in PA was developed to promote Pennsylvania tourism in the fall. The site covers several travel, recreational and hobby topics that are especially wonderful to experience in Pennsylvania as the leaves change color. The assignment included content development and copywriting for the entire site.

• Developed content for information-rich web site designed to promote tourism in the fall in Pennsylvania.
• Researched and described 29 driving tours, birds and bird watching, fall foliage biology, hiking, biking and rail-trails throughout the state, state parks and many historical, cultural and natural attractions.
• Wrote all the copy for the intitial site. (The site is updated yearly.)

Award: Hospitality Sales & Marketing Association (HSMAI)
International Adrian and Golden Bell Awards held in New York City—Silver Merit
Note: HSMAI is the largest, most competitive global tourism marketing awards competition, with 1800 entries from 51 countries.

Back to top

Hershey/Dutch Website

This site began as an event promotion for the Gettysburg Address Reenactment with a live web cast and grew to fully cover the entire Pennsylvania Hershey/Dutch Country. It featured profiles of living Pennsylvanians that bring this region to life. We found them, met them, interviewed them, recorded their stories and wrote the content.

• Developed concept, architecture, and content for event driven and tourism web site for the Hershey/Dutch Country region of Pennsylvania.
• Researched multiple topics (history, agriculture, Amish and other plain sects, the arts, parks and recreation, railroading, ghost touring and haunted places, other attractions).
• Identified candidates/interviewees. Made all arrangements for interviews.
• Wrote copy outline, profiles/stories, marginalia, captions, instructions, etc.
• Conducted and recorded six one-on-one, on-location interviews.
• Directed on-location photography.
• Directed sound editing of interview audio files.

Award: Hospitality Sales and Marketing Association
International Adrian and Golden Bell Awards held in New York City—Silver Merit
HSMAI is the largest, most competitive global tourism marketing awards competition, featuring 1800 entries from 51 countries.

Back to top

Click on image to enlarge

Experience PA Website
www.experiencepa.com

Recognizing the sheer depth of experiences that Pennsylvania has to offer, the strategy focused on showcasing Pennsylvania as more than just the sum of its attractions. Site visitors are invited to a “100% Pure Pennsylvania” experience, capitalizing on the three pillars of Pennsylvania's offerings—diversity, intensity of the experience, and authenticity.

Experience PA was developed to accomodate growth and the development of special interest site extensions without having to redesign the entire site. In essence, it turns experiencepa.com into a true gateway to tourism in Pennsylvania.

The Experience PA site, which launched in March of 2000, has become established as the pre-eminent gateway to Pennsylvania tourism on the web. It receives approximately 300,000 visitors per month bringing the number of visitors-to-date into the millions.

• Co-developed overall concept.
• Developed initial architecture.
• Developed content outline.

Award: Summit Creative Awards—Bronze
Judges looked for innovative and creative concepts, strong executions and the ability to communicate and persuade. Experience PA won coveted honors among entries numbering over 3,000 from the US, Canada, Europe, and Australia.

Back to top

Click on image to enlarge

Beauty Madness Website
www.beautymadness.com

Beauty Madness is a company that manufactures and sells a unique line of beauty products for skin and nail care.

• Developed creative brief.
• Developed information architecture and charted the entire site.
• Developed all content.
• Wrote all copy for the site.

Back to top

ProjectNet Web-Demo
http://www.citadon.com/projectnetdemo/index.html

Citadon's ProjectNet is a web-based solution (based on standard industry practices) for collaboration on the design, construction and operation of capital facilities to automate and streamline business processes and communications across the enterprise.

This interactive web demo was created to simulate a hands-on experience that would demonstrate ease-of-use, reduced project risk, time-savings, and project cost reduction.

Responsibilities included:

• Concept development
• Management of internal client resources
• Management of the graphic design and programming team
• Architecture plan
• Content development
• Copywriting

Back to top